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Supercharging Consumer Adoption: Newman Group and Complex Chinese Unite to Bridge Web2 and Web3


[Hong Kong] – In a monumental leap towards advancing Web3 consumer mass adoption, Newman Group proudly unveils its official Web3 strategic partnership with Complex Chinese. Together, Newman Group and Complex Chinese aim to establish Asia as the preeminent hub for Web3. This collaboration marks a pivotal moment, setting the stage for an exhilarating journey at the first-ever ComplexCon in Asia.


Adrian Lai, Managing Partner and Founder of Newman Group, shares the vision "Our partnership stands out for its clear roadmap in bridging Web2 and Web3, and unlike other Web3-centric industry events that hint at integration, we have detailed plans to make it happen with the proven brand of Complex and the success of its ComplexCon, both incredible platforms for culture-driven community, connection, and distribution."


"As always, we bring together the world’s most influential brands and artists to a festival known for inspiring and innovative merchandise and experiences, anchoring around pop culture. In this edition in Hong Kong, we actively seek to introduce Web3 activation to a wider audience for adoption through collaboration and convergence between urban culture and Web3 communities. And we believe the partnership with Newman Group will foster mass adoption and set the stage for a surge of excitement within the Web3 ecosystem." a ComplexCon Hong Kong spokesman added.


Newman Group's mission is centered on reshaping the digital landscape through the core values of trust, authenticity, and making Web3 accessible to the masses. In order to facilitate adoption, Newman Group hopes to leverage its network and expertise to identify unique opportunities for mass distribution. Teaming up with ComplexCon Hong Kong, Newman Group aims to connect top-tier Web2 consumer brands with leading Web3 ecosystems, IPs, and projects to create exciting collaborations for attendees, tapping renowned creatives and influencers to infuse the industry with genuine enthusiasm, and empowering Web2 brands to become integral players in this dynamic playground.


ComplexCon Hong Kong 2024


ComplexCon Hong Kong is set to make its legendary debut on 22-24 March 2024 at the Asia World Expo in Hong Kong. Anticipating an attendance of +30,000, this event promises an immersive experience, bringing together both Web2 and Web3 industry icons and brands. The vision for this program is unique, inspiring, and aimed at connecting with culture at every level.


ComplexCon at Long Beach has witnessed +55,000 attendees in the past, primarily millennials and Gen Z, engaging with +200 brands and generating over US$30 million in sales. Complex Networks have garnered a total global social media exposure of over 100 million followers across its various channels including Twitter, Instagram, YouTube, and TikTok. The upcoming ComplexCon Hong Kong is poised for an international breakthrough, fueled by Hong Kong's central role in Asia and Complex Chinese's dominant presence on Douyin and Red.


The strategic partnership between Newman Group and Complex Chinese transcends a mere collaboration; it serves as a catalyst propelling the future of mass adoption for Web3 and is part of a longer term strategy for Complex’s positioning in Asia. Newman Group's strategic involvement in ComplexCon Hong Kong marks the initiation of a bridging consumer-first platform for Web2 users and Web3 founders, offering unique opportunities for user acquisition, community engagement, and brand affinity beyond the ordinary.


Ready to be part of this transformative journey? The Web3 revolution is here, and we invite you to join this exciting expedition.


For more information, please contact:

Sidney Lo



About Newman Group


Newman Group is a global Web3 conglomerate, headquartered in Hong Kong. We are committed to value creation for the Web3 ecosystem with our investment, incubation, advisory and accelerator arms. Leveraging our profound expertise in the Asian landscape, extensive network of strategic partnerships, and hands-on experience in the Web3 domain, we are uniquely positioned to empower aspiring entrepreneurs and enterprises worldwide to achieve success.


About Complex Chinese


Complex Chinese is the exclusive operator of Complex in Greater China. Complex champions the people, brands, and new trends you need to know now, will obsess over next, and we build consumer universes around them. From pop culture and style (Complex), music discovery (Pigeons & Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — we're what a modern entertainment company looks like and what others have followed since 2002. ComplexCon Hong Kong is financially supported by the Mega Arts and Cultural Events Fund of the Government of the Hong Kong Special Administrative Region. The Government of the Hong Kong Special Administrative Region provides funding support to ComplexCon Hong Kong only, but does not otherwise take part in it. Any opinions, findings, conclusions or recommendations expressed in the materials/activities (or by members of the grantee’s team) are those of the organizers of this programme only and do not reflect the views of the Government of the Hong Kong Special Administrative Region.


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